Marketing Tips For The Holiday Season

Reader Digital   •  October 27, 2023

The holiday season is fast approaching, and with it comes a flurry of festive activities, shopping lists, and opportunities for businesses to make their mark. Americans are projected to spend a whopping $720 billion during the holiday season, according to the National Retail Foundation. To make your small business stand out in this competitive landscape, you need a robust marketing strategy. Here are seven tips to get your customers excited and your sales soaring this holiday season.

1. Tap into people’s emotions

One reason people love the holidays is because it awakens a sense of nostalgia. They remember their childhoods, waking up on Christmas morning to find a pile of presents under the tree, then snuggling by the fire with a warm cup of cocoa in their hands. Hooking into these emotions with your marketing efforts can help you connect with potential customers.

2. Offer something special

Scarcity is a powerful marketing tool, and it’s particularly effective during the holiday season. Just think of the anticipation that surrounds the limited-time offerings at your favorite coffee shop. Create a holiday-exclusive product or service that’s available for a limited time. This not only encourages urgency but also sets your business apart.

3. Update or create local listings

To make sure your business is easily discoverable in Google maps and for searches “near me”, it’s essential to create or update your local business listings in prominent online directories such as Bing Places, Yelp and Google Business Listing. Reader Digital uses a powerful platform that allows to update and control your business information across multiple online directories simultaneously. It’s an efficient way to ensure your data is consistent and accurate across various listings, ultimately boosting your local search rankings. By updating or creating local listings in these online directories, you not only increase your visibility but also provide potential customers with essential information that can lead to more conversions.

4. Ensure Your Customers Know Your Holiday Hours

It’s essential to keep your customers informed about your business’s operating hours, especially during holidays. Google My Business allows you to configure special hours to notify your customers about changes in your operating schedule during holidays. This feature is particularly crucial for businesses such as restaurants, stores and local services. You can specify your hours for Thanksgiving, Christmas Eve, Christmas, New Year’s Eve, and New Year’s Day, among other holidays. By setting special hours, you ensure that online searchers, whether they’re potential diners or shoppers, are aware of when you’re open and available during the holiday season.

5. Boost Your Holiday Sales with Email Marketing

The holiday season is a prime time to maximize the effort you’ve put into building your email lists throughout the year. With 59% of people indicating that email marketing influences their purchasing decisions, email promotions can be a potent tool for driving sales during the holidays. Harness the power of email marketing this holiday season to boost your sales, engage your audience, and drive conversions. With strategic email promotions, you can guide customers along the purchasing process and make this holiday season a successful one for your business. Contact us today to learn more how San Diego Reader can help

6. Infuse the Holiday Spirit into Your Social Media

The holiday season is a wonderful time to add a touch of personality and warmth to your business’s social media presence. Sharing holiday photos of you and your team engaging in festive activities not only humanizes your brand but also fosters a stronger connection with your customers. You’re probably already using hashtags on Instagram (if you aren’t, we can help you with that), but during the holidays, you can use specific seasonal hashtags to make sure people who are combing social media for holiday specials will find you. Better yet, to promote your business, create your own holiday hashtag and encourage others to help it trend.

Let Reader Digital give your small business a holiday marketing boost Need help getting your holiday marketing campaign in order? Reader Digital can design
a plan that will attract customers through the busy Christmas shopping season and keep them coming back long after the new year has begun. From social media strategies to original creative content, Reader Digital can help you navigate the crowded holiday marketplace.
Call us at (619) 483-4600 for your free digital marketing audit.