Our Story
When you do something as well as we do, and for as long as we have, others will want to know how you did it. At Reader Digital Agency, we’re doing more than sharing the secrets of our success—we’re translating that success into new customers for your business.
Big promise, right? Hear us out.
Historically, the San Diego Reader has always done two important jobs: 1) informing people of what’s happening in the community, and 2) providing a vehicle for small businesses to find new customers. From the beginning, as a traditional print media outlet, we’ve always done extremely well. As the world became more and more digital, however, we knew that in order to continue to thrive, it was crucial to expand both our own platform and our services into the digital space. So that’s exactly what we did. We gave the Reader a robust and engaging online presence to expand our reach and to continue our mission to inform the community and help small businesses grow.
Before long, we were crushing the competition. The Reader consistently had a higher website ranking, more followers on social media, and a more engaged audience than other media outlets, particularly in radio and print—by far.
Our advertising clients noticed, too. As the Reader continued to flourish in the digital space, many clients approached us for advice and help with improving their online presence and audience engagement. We offered tips and strategies and helped set up a Facebook account here and there, but they needed and wanted more. They wanted us to help them do for their businesses what we’d already done for ourselves.
Slowly, on a case-by-case basis, we began to expand our services, leveraging the skills and competencies we already had in-house, to help our clients build and strengthen their online presence. The demand grew quickly, eventually leading to the full suite of digital marketing services now offered at the Reader Digital Agency.
We Know What We’re Doing
When the Reader Digital Agency began in earnest, we started with two people dedicated solely to helping our clients build and maintain their online presence. Today, our crew of 18 (and growing) includes teams that specialize in social media, website design and development, blogging and content creation, and photography and videography. These teams have long been a part of the Reader’s success—we’ve just expanded them so they’re big enough to work on behalf of our clients as well.
At this point, you might be wondering how a bunch of strangers will know how to generate new leads, boost sales, and give you a solid return on your investment. After all, no one knows your business better than you do. This brings us back to that promise we made you earlier. At the Reader Digital Agency, we’ve been at this long enough to develop tried-and-true processes that allow us to deliver for our clients—every single time.
As marketers, we can’t promote what we don’t understand, so that’s exactly where we start. From the very beginning, we form relationships with our clients. We gain a deep understanding of your businesses so we can translate your message in a way that clicks with your customers. Once we know what you do and what’s important to your audience, we plug it into our formulas for success.
Our multi-functional team has a mastery of the latest technology, yet is nimble enough to anticipate and respond to changes as they approach. This said, we know that no marketing campaign goes off without a hitch. After years of tinkering with our own strategy, we’ve learned that what makes a digital agency successful is not the ability to avoid problems, but the ability to recognize and deal with problems as they come up.
Launching a new marketing strategy is daunting for any size business, and many local business owners come to us with a skeptical mindset based on past experience with failed marketing efforts. Unsatisfactory service and disappointing results have left many clients believing that marketing is an iffy pursuit that only occasionally yields a return on investment. Often, this is because they’ve either tried to do it on their own or because they’ve worked with brand new agencies that are still trying figuring it out themselves.
At Reader Digital Agency, we know what we’re doing and we do what we say we’re going to do—and the proof is in the rankings.
Our Happy Customers
We’re Committed to Helping You Crush the Competition, Too.
Most of our small business clients have one simple goal: to get more customers. Of course they want to increase their online presence, but if it doesn’t result in a tangible boost in business, how can a marketing strategy be considered a success? At Reader Digital Agency, the work we do with you will result in a solid return on your investment through leads, conversions, and most importantly, new customers.
You don’t stay in business for nearly 50 years without doing something right, and although our digital agency is a newer outgrowth of our primary business at the Reader, all the elements of our publication and advertising success are baked right in. We’ve been at this a long time, and now we’ll use the same principles and our decades of experience to help you get ahead.