Clinical Trial Patient Recruitment Case Study

San Francisco Research Institute

San Francisco Research Institute is a leading institution driving research through clinical trials. With state-of-the-art facilities and a collaborative approach, SFRI is committed to personalized client solutions at the forefront of scientific knowledge and groundbreaking research.

Their Goal

SFRI was up against a nearly impossible deadline: An acne trial set to start in less than 20 days still had zero out of the required 25 patients recruited. They had exhausted patient referrals, their research coordinators were maxed out, and they needed a solution they could trust, fast.

Acne Trial ad displayed on Instagram on a phone

Our Strategy

  • Conversion Optimized Landing Page

  • Social Media Ad Campaign

We built a conversion optimized landing page including study qualifications, past patient testimonials, and support graphics. Then we leveraged our proprietary system across Facebook, Instagram, and Google ads to generate excellently qualified traffic.

How We Executed

By tailoring both the campaign strategy and the online patient recruitment infrastructure to the individual clinical trial, we helped SFRI fulfill their sponsor contract by enrolling 26 patients into the study in just 20 days.

The Numbers

0 Landing Page Views
The ad campaign drove 1267 potential patients to the landing page in 20 days
0% Conversion Rate
The optimized landing page converted 9.4% of all visitors, nearly 3x higher than the industry average in healthcare
0 Total Leads
1,276 landing page visitors converted into 120 qualified leads
0% Patient Enrollment
From 120 qualified leads, 26 patients enrolled into the study

Results

Clinical trial patient enrollment exploded for Dr. Ademola at the San Francisco Research Institute with 120 patient applications in 20 days which led to 26 enrolled patients.

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