Case Study: Digital Marketing for Cosmetic Industry

San Diego Cosmetic Laser Clinic
Who They Are

San Diego Cosmetic Laser Clinic is a private practice and med spa in La Mesa led by gynecologist Dr. Parvin Mani. Dr. Mani specializes in anti-aging and cosmetic procedures including injectables, laser hair removal, feminine rejuvenation and body contouring. Her warm and inviting demeanor, as well as her helpful staff, make her practice a favorite amongst her patients. While maintaining a loyal customer base, Dr. Mani’s practice continues to grow as new customers from around San Diego discover her business through online search and keep coming back because of her great customer service.

Their Goal

When she began her campaign back in 2014, Dr. Mani’s goal was to establish a digital presence and receive qualified leads through a number of different mediums. Although she did have a pre-existing website, it wasn’t being utilized to its fullest potential and was outdated. Dr. Mani relied heavily on print advertising for many years but, as the world of digital marketing grew, she knew she had to change with the times.

Our Strategy

Our team’s strategy for San Diego Cosmetic Laser was to establish a basic digital presence and then build upon it. We would establish social media profiles, local citations, and a clean and intuitive new website aimed at promoting the practice’s monthly specials – an integral part of their business. By highlighting her competitive prices on some of her most popular services, new patients eventually would start calling or emailing the business for a free consultation.

How We Executed

  • Web Design

  • Social Media

  • Content Creation

Throughout Dr. Mani’s nearly four years with Reader Digital Agency, her campaign has evolved to meet the needs of her growing business. An aggressive social media budget allows her to reach thousands of potential new clients monthly with targeted ads promoting specials and new services. A monthly eblast is sent out to her list of mailing list subscribers, offering special discounts and announcements, and is tracked consistently with monthly reports. Quarterly photoshoots and web development ensure that her site always looks fresh and functions at its highest capacity. Finally, an aggressive blogging strategy ensures that SEO-friendly content is added to her site weekly.




25,883% Increase in Organic Keywords

SEO optimizations and 4 blogs/month have helped Dr. Mani’s website increase in the number of keywords it’s ranking for every year. The more keywords you rank for and that appear on the first page of Google search results, the better the chance you have of increasing traffic to your website and collecting leads. After three years, San Diego Cosmetic Laser’s website saw a 25,883% increase in total keywords it ranked for on Google. Organic website traffic also grew by 315%, with a  481% increase in new users. More people were finding Dr. Mani’s site through Google organically, and more of those people were first-time visitors who had never been to the site.

814% Increase in Facebook Likes

An aggressive social media strategy helped establish Dr. Mani’s practice online, as well as start capturing leads. Weekly posts advertise specials, Botox parties, and lifestyle pictures taken from their photoshoot. Reviews through social media were monitored and responded to. By posting engaging content, Dr. Mani’s Facebook page likes have grown by 814% in three years.

619% Increase in Leads Generated

Through tracking numbers and monthly reports, Reader Digital was able to examine which sources produced the most leads and share that valuable information with the client. Leads include organic, social media and eblast phone calls, as well as forms submitted through the website. October 2017 was Dr. Mani’s best month on record since starting her practice – her schedule was packed with new patient consultations and her phone was ringing off the hook!

Ready to Talk?


More of Our Happy Customers

More of Our Happy Customers