Dental Marketing Case Study

University Dental

Who They Are

University Dental San Diego stands as a premier dental practice, offering top-tier oral care in the heart of the city.

University Dental homepage displayed on laptop computer

Their Goal

University Dental’s mission was to establish their practice as a leader in the implant dental market in San Diego. The goal was to attract new patients, and establish itself as a leader in dental implant services specifically focusing on dental implants and All-on-4 procedures. They desired to target a broader audience through an aggressive digital marketing strategy.

Our Strategy

  • Website Design
  • SEO Optimization
  • Google Ads

Our strategy for University Dental involved revamping University Dental’s online presence by redesigning the website, optimizing for first-page SEO rankings, and implementing diverse lead generation channels including Google Ads and content marketing.

How We Executed

The website redesign drove a 50% rise in engagement and a 30% increase in appointments within three months. Achieving first-page rankings for 306 keywords helped to generate a 25% uptick in organic traffic. The content marketing campaign positioned University Dental as a go-to resource, attracting a 40% surge in visitors seeking informative content. Diverse paid advertising campaigns resulted in a 50% increase in leads through Google Ads, programmatic advertising, and social media lead ads.

Results

AFTER 3 MONTHS:
By the end of month 3 organic traffic increased by 141.08% from 297 monthly visitors to 716.

AFTER 2 YEARS:
By the end of month 24 organic traffic grew to 8,130 organic monthly visitors for an increase of 2636.36% leading to a total of 249,104 new visitors.

Conclusion

As University Dental’s traffic grew, their customer base did, too. Over 24 months they saw a total increase of 249,104 website visitors which directly led to 1075 inbound leads.

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