Law Firm Digital Marketing Case Study

Law Office of Matthew Russell
Who They Are

The Law Offices Of Matthew Russel is a prominent legal firm specializing in workers’ compensation cases, offering unparalleled expertise and dedicated service to clients in San Diego.

Law Office of Matthew Russell homepage displayed on laptop computer

Their Goal

The Law Office of Gerald Brody was facing stiff competition in the legal industry. They desired to rank on the first page of Google for highly competitive keywords like “work injury lawyer san diego”, “workers comp lawyer san diego”, “work injury attorney san diego”, increase the website traffic from organic and local search, and capture leads that convert.

Law Office of Matthew Russell contact form displayed on phone screen.

Our Strategy

  • Social Media
  • PPC
  • SEO Optimization

Our strategy focused on dual lead generation through targeted social media and PPC, coupled with SEO optimization for first-page Google rankings.

How We Executed

By conducting meticulous keyword research, optimizing on-page SEO, and prioritizing conversion-focused design, the Law Office of Gerald Brody secured first-page rankings for 112 keywords, achieved a 101.17% organic traffic growth, and realized an 82% increase in online inquiries and consultations within six months.

Results

AFTER 3 MONTHS:
By the end of month 3 organic traffic increased by 84.34% from 332 monthly visitors to 612.

AFTER 2 YEARS:
By the end of month 24 organic traffic grew to 4,566 organic monthly visitors for an increase of 1273.49% leading to a total of 188,578 new visitors.

Conclusion

As the Law Office of Matthew Russell’s traffic grew, their customer base did, too. Over 24 months they saw a total increase of 188,578 website visitors which directly led to 783 inbound leads.

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