Healthcare Marketing and SEO Case Study

Synergy Research
Who They Are

Synergy Research Centers is a leading institution driving innovative research and development in diverse scientific fields, from neuroscience to clinical trials.

Synergy Research Homepage displayed on laptop computer.

Their Goal

Synergy Research Centers was up against tough competition for search traffic on highly competitive keywords for clinical research studies that were primarily dominated by larger biotech firms. Their goal is to establish a first page presence on Google for search terms including depression, PTSD, migraine, and schizophrenia within the local San Diego area in order to draw consistent inbound leads.

Synergy Facebook Post displayed on a phone screen.

Our Strategy

  • Social Media
  • PPC
  • SEO Optimization

Our digital marketing strategy was focused on generating leads through social media and PPC (Adwords) while we were SEO optimizing their website to improve the online presence.

How We Executed

By tailoring messaging and content, our social media management strategies for Synergy Research Centers attracted and converted target audiences. In one year, we boosted leads from Facebook and Instagram to 1,148 (approx 95 per month) and garnered 520 leads from PPC.

Results

AFTER 3 MONTHS:
By the end of month 3 organic traffic increased by 100% from 682 monthly visitors to 1,364.

AFTER 2 YEARS:
By the end of month 24 organic traffic grew to 5,446 organic monthly visitors for an increase of 698.24% leading to a total of 171,543 new visitors.

Conclusion

As Synergy Research’s traffic grew, their customer base did, too. Over 24 months they saw a total increase of 171,543 website visitors which directly led to 1797 inbound leads

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