Our photoshoots focused on the traditional Argentinian cuisine, as well as traditional cocktails and various labels of wine. We used bright lighting and high quality cameras to bring the flavors of the steaks, empanadas, pastas and more to life.
We used a promotion strategy on Facebook to target an audience from their 20’s to 50’s whose interests included dating, marriage, date nights, Latin American food and music, wine, steakhouses and more. We even started creating weekly events to engage with locals who might attend the live music events. On Instagram, we followed locals, restaurants in and around Little Italy, neighborhoods in San Diego, and tourist spots in San Diego to increase our brand presence, as well as engage with these profiles on a weekly basis.