More than 20 years ago Bill Gates published a blog post on the Microsoft website that said, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” We should probably let Bill pick our lottery numbers, because he couldn’t have been more right. Content has completely changed the way businesses interact with their customers.
Expertly crafted content gives businesses the chance to build authentic relationships with their audiences, earn their loyalty, and convert them into customers. When shared through social media, thought-provoking blog posts can spark discussion and create buzz about your brand. Behind the scenes, high-quality, original content is gold for search engine optimization (SEO). Fresh, relevant copy and blog posts will attract more customers to your website and, when tastefully sprinkled with keywords, search engines will boost your ranking.
At Reader Digital Agency, we know a thing or two about choosing the right words to get your message across. Since 1972, the San Diego Reader has been publishing thoughtful, compelling articles every week. Today, we leverage the wealth of knowledge, connections, and resources the publication has built over the years to help our clients tell their unique stories through blogging and copywriting.