Unique & SEO-Friendly Content
These days, business owners have to wear a lot of hats – but writing doesn’t have to be one of them. At Reader Digital Agency, our content specialists will get to know your brand and write compelling content that shares your story and engages your audience. In other words, we take the copywriting and blogging tasks off your plate so you can stay focused on what you do best.
Wait, copywriting and blogging are two different things?
Yep. Copy is the content on the pages of your website, newsletters, emails, and marketing pieces. Good copy increases brand awareness and persuades your audience to take action. Blogging, on the other hand, establishes you as an expert in your field. It allows you to engage with your audience through content that educates or entertains. Your blog provides your current and future customers the information they need and want, so they keep coming back for more.
On the Web, Content is King
More than 20 years ago Bill Gates published a blog post on the Microsoft website that said, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” We should probably let Bill pick our lottery numbers, because he couldn’t have been more right. Content has completely changed the way businesses interact with their customers.
Expertly crafted content gives businesses the chance to build authentic relationships with their audiences, earn their loyalty, and convert them into customers. When shared through social media, thought-provoking blog posts can spark discussion and create buzz about your brand. Behind the scenes, high-quality, original content is gold for search engine optimization (SEO). Fresh, relevant copy and blog posts will attract more customers to your website and, when tastefully sprinkled with keywords, search engines will boost your ranking.
At Reader Digital Agency, we know a thing or two about choosing the right words to get your message across. Since 1972, the San Diego Reader has been publishing thoughtful, compelling articles every week. Today, we leverage the wealth of knowledge, connections, and resources the publication has built over the years to help our clients tell their unique stories through blogging and copywriting.
“Quality content and blog posts are the difference between good websites and great ones!”
— BRANDON K. (Senior SEO & Content Specialist)
What Our Clients Say
We love working with San Diego business owners who are eager to share their stories and connect with customers through beautifully crafted content. We’re lucky they like working with us, too. Here are a few words from our happy clients.