Local SEO (search engine optimization) is the process of boosting the search visibility of a local business. Local SEO borrows practices from organic SEO but uses a geographical component to reach people around you. In other words, local SEO considers search terms and a user’s current location to provide the most relevant suggestions. At Reader Digital Agency, our goal is to make sure your business shows up in local search results whenever a potential customer is in the vicinity.
A high local SEO ranking will get more eyeballs on your website, but how does that translate into a growth spurt for your business? Excellent question. You already know that the key to growing your business is bringing in new customers, and local SEO helps you do just that. It taps into the San Diego community, so that the people close to you find your business and see information about it quickly. Simple math tells us that the more leads a business gets, the more customers it gets. In fact, in a recent study, it was found that 78 percent of local-mobile searches result in offline purchases. Local SEO is all about making your business easy to find and paving the way for a boost in sales.