4 in 5 Use Google to Find Local Businesses
When potential customers hop online and search for the hottest new restaurant, most reliable auto mechanic, or best happy hour in San Diego, they’re most likely going to click on one of the first links that pop up. If your business is one of several offering the same products or services within a few-mile radius, it’s crucial to stand out from the competition. At Reader Digital Agency, we’ll provide you with a strong, comprehensive local SEO strategy so you can tap into the community, drive local customers to your website, and grow your business.
What is Local SEO?
Local SEO (search engine optimization) is the process of boosting the search visibility of a local business. Local SEO borrows practices from organic SEO but uses a geographical component to reach people around you. In other words, local SEO considers search terms and a user’s current location to provide the most relevant suggestions. At Reader Digital Agency, our goal is to make sure your business shows up in local search results whenever a potential customer is in the vicinity.
A high local SEO ranking will get more eyeballs on your website, but how does that translate into a growth spurt for your business? Excellent question. You already know that the key to growing your business is bringing in new customers, and local SEO helps you do just that. It taps into the San Diego community, so that the people close to you find your business and see information about it quickly. Simple math tells us that the more leads a business gets, the more customers it gets. In fact, in a recent study, it was found that 78 percent of local-mobile searches result in offline purchases. Local SEO is all about making your business easy to find and paving the way for a boost in sales.
“Take a moment to realize how often local SEO comes into play in your life. Think about the last time you grabbed your phone and searched for a nearby restaurant, gas station, or coffee shop. A solid Local SEO strategy can and will make a significant difference in increasing your online presence and ultimately driving more customers to your business.”
— MATTHEW D. (SEO Specialist)