Whether we’re starting from scratch or giving your existing website a facelift, you probably have an idea of how you want things to look – but hold up. Long before we can start talking about color palettes, photography, and fonts, we have to dig deep into the nooks and crannies of your business to identify your target audience and learn what makes them tick.
That’s where the real story begins.
Once our web designers know whom they’re trying to reach, they can tell your brand’s story in a way that speaks directly to the customer. What does this person value? What motivates them? What are some of the challenges they face when making a buying decision? These early conversations about your target audience will guide every decision we make during the web design and development process and set your website up for storytelling success.